xAOC and MULO: Multi-Channel Markets in Nielsen & IRI
PDF] Recording discrepancies in Nielsen Homescan data: Are they present and do they matter? | Semantic Scholar
What Is Scanner Data Marketing Research?
PDF) On the Accuracy of Nielsen Homescan Data
Remember CONSUMER When Analyzing Sales Results: Consumer Panel Data
Celery Report Brand Health & Demographics Source: Nielsen Homescan data until 29 th October 2011 Nielsen Scantrack data (National Woolworths) until ppt download